Archive for the ‘marketing ideas’ Category

Develop A Promotional Plan with T&N Promotions Plus

Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

Ready to plan your next promotion?  Contact T&N Promotions Plus . You and your consultant will discuss these seven important elements to help you plan the best promotion for reaching your objective:

1. Define a specific objective.

Whether the goal is to increase traffic at a tradeshow exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.

2. Determine a workable distribution plan to a targeted audience.

Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more tradeshow traffic and qualified leads than simply distributing items to passersby at the show.

3. Create a central theme.

Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.

4. Develop a message to support the theme.

Supporting a campaign’s theme with a message helps to solidify a company’s name, service or products in the target audience’s mind. For instance, to promote its services to small businesses, a bank created the theme “Are you tired of being treated like a small fish?” and sent fish-related products to its prospects along with promotional literature.

5. Select a promotional product that bears a natural relationship to your profession or communications theme.

A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme “Experience the magic at Disney®.”

6. Don’t pick an item based solely on uniqueness, price or perceived value.

Don’t fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.

7. Use a qualified promotional products consultant.

A good promotional products consultant will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few

———————————————————————————————————

T&N Promotions  Promotional Products offers you a wide selection of promotional items at competitive prices to meet your budget requirements. With popular categories like promotional penscustom T-shirtscorporate apparel and more, we have everything you need to help your brand make a statement.promotional sport items, gifts, apparel, hats, and much more.

Effectiveness Of Pens As A Promotional Vehicle

Importance Of The Pen In Daily Life
Overall 76 percent of people surveyed consider the pen an important/very important/extremely
important part of their daily personal activities. Age and education makes a difference when rating
the importance of pens in people’s daily lives. Respondents 35 years or younger rated the
importance of pens much greater than those over 65. The higher the education level, the higher
the importance of pens became.

Methodology
The study was conducted by PPAI’s Research Department and fielded through panel provider
MarketTools Inc. in California. An electronic survey was sent to a panel of 1,114 people
representing the general population of the U.S. The electronic survey link was provided to
MarketTools who then sent the survey to their panelists. The margin of error for the survey is +/‐
2.94% at the 95% confidence level.
Purpose Of The Research
The study takes a first look at the importance of writing instruments in the average person’s life.
It examines demographic characteristics of writing instrument users, the extent to which they use
writing instruments in their daily lives, their preferences, purchase habits and clarifies price
points for writing instruments they buy. An important focus of the study is to identify how
recipients of free promotional pens or writing instruments react to them, as well as to measure
the effectiveness of the promotional writing instrument as an advertising medium. While we ask
about writing instruments in general for a few questions, most often the focus is primarily on the
pen. The general thrust of the study is to focus on the effectiveness of writing instruments as an
advertising medium but the predominant focus is on the pen as it is the most common of all
writing instruments given out as a promotional product. An attempt is also made to measure the
recipient’s recall of the advertiser and the message on the promotional pen. Further, the study
seeks to answer the question of whether writing instruments are becoming face obsolescence with
the advent of new technologies.Types Of Writing Instruments Used

Ballpoint pens are the most popular type of writing instrument. They are used on a daily basis by
those in every age and income group. Highlighters and markers are used occasionally to do task‐
specific jobs. Pencils garner a love‐hate relationship, with 40 percent of respondents using them
frequently while another 40 percent never using them at all.
Attributes Considered When Choosing A Pen
When asked to provide detail about their preferences when choosing a pen, users ranked the
following in order of preference: (1) Smooth ink flow, (2) Smudge proof ink, (3) Functionality, (4)
Waterproof ink, (5) Made in the USA, (6) Retractable, (7) Meets safety standards, (8) Utility value,
(9) Eco‐friendly, (10) Writes upside down, (11) Comes with refills, and (12) exclusiveness.

Purchase Of Pens
Regarding actual number of purchases, six out of 10 people described purchasing pens between
two and 50 times. Thirty‐one percent of those surveyed purchased pens more than 50 times.
When asked to identify where they purchased pens, 60 percent of the respondents identified an
office supply store. Slightly less than a third purchased a pen from a grocery store or a department
store.

Pen Ownership, Preferences and Purchase Practices
Seven out of 10 people report that once they have the type of pen they like, they tend to want to
keep it to themselves without sharing it with others. Also, seven out of 10 people have a preferred
pen. Almost eight out of 10 users state that they use pens with advertising or company logos on
them. Regarding purchasing practices, 14% of those surveyed will try out the pen before making a
purchase. About a fifth were brand loyal and tended to buy the same brand of pen every time.
Seven percent of those surveyed used free advertising pens exclusively and never ever purchased
a pen. Sixty percent of those surveyed spent between $1 and $3 when buying a pen.

Number Of Writing Instruments Present On The Person
Pens are everywhere. Almost three‐quarters of those surveyed report actually carrying a pen on
their person at all times. Only about half the men carry pens on themselves while almost 90
percent of women carry them. Nearly 92 percent of those surveyed who owned a car, carry a pen
in their car. The second most likely place to find a pen is in a purse or handbag.

People like

Promotional pen

Bic Clic Stic Retractable Ballpoint Pen

to keep promotional writing instruments. Their favorites are ranked as follows: (1)
ballpoint (2) roller ball (3) gel (4) highlighter and (5) permanent marker.

Ciba-To increase industrial safety awareness and to improve overall safety performance.

Ciba Specialty Chemicals

Objective: To increase industrial safety awareness and to improve overall safety performance.

Strategy & Execution: With the creation of the “Road 2 Zero” campaign, Ciba Specialty Chemical challenged its plant managers to reach one-million man hours worked with zero hours lost time due to on-the-job injury. The “Road 2 Zero” brand was posted throughout the plant on kiosks and billboards and with special banners and flags. At a kick-off fish-fry, each employee received a “Road 2 Zero” baseball cap with a tire-tread bill.  A safety task force comprised of the different department managers held a series of safety seminars with each task force member wearing a bright read, “Road 2 Zero” T-shirt.  Employees attending the seminars were rewarded with a variety of promotional items that increased in value depending on the type of seminar and the number of seminars attended. Carabineer flashlights, soft-sided lunch coolers and multi-function tools led to high attendance numbers. In addition, safety task force leaders were awarded premium items such as laser-engraved fleece jackets based on the attendance of employees from their product line. When the plant announced, on the one-year anniversary of the program and the achievement of the “zero” goal, every employee received a 13-quart Rubbermaid Cooler presented at a celebratory steak dinner.

Results: Not only did the plant achieve its primary “zero lost hours” goal, Ciba has enjoyed residual decreased injuries due to heightened safety awareness. On-site accidents have dropped 59 percent since the launch of the program.

 Image

Aqua Condominiums

Aqua Condominiums.

Aqua Condominiums

promo items

Objective: To boost and sustain owner excitement and commitment during the two-year construction phase of a beachfront resort condominium project using promotional items.

Strategy & Execution: During the construction of the Aqua Condominium Resort, extreme hurricane activity in the area threatened to discourage owners who had signed pre-construction contracts. To keep enthusiasm high among potential owners, developers employed an ongoing promotional product campaign to build brand awareness and loyalty. A collection of premium gifts was selected and branded with the Aqua logo. Throughout the two years of construction, owners regularly received luxury beach towels, tote bags, cheese sets, chef’s aprons, bath robes and other items, all designed to paint a picture of what the relaxing, carefree lifestyle would be like, once the condominiums were complete. The campaign was supported by quarterly newsletters, personal letters from the developer and “road show” owner parties in various cities where pockets of owners lived…truly a multi-faceted, cohesive marketing campaign. The final touch was an acrylic Aqua logoed wine bucket and a bottle of wine welcoming owners to their new condominium.

Results: Upon completion of the property, every pre-construction contract converted to a closed unit. Furthermore, due to heightened brand awareness and buzz, the 212 units condominium tower can boast 100-percent closed status.

 

 

Consumer Programs—$10 Or More Promotions for East Ohio Regional Hospital


Objective: To promote a new birthing center and draw at least 17 deliveries per month for the
first 12 months of operation.
Strategy & Execution: This comprehensive and creative promotion targeted employees and
expectant mothers at East Ohio Regional Hospital. First, at a press conference and at employee
luncheons, everyone received buttons and insulated 32-ounce mugs featuring the center’s new
logo. Employees were given static-cling window stickers that were the basis of an employee
contest, and new mothers at the facility received an imprinted “new mom” booklet fi lled with
helpful information. After the birth, babies were dressed in an imprinted t-shirt, and new mothers
received imprinted diaper bags filled with an information pack, baby bibs, and diapers. As families
checked out, they were given a gender-specifi c yard sign; within 10 days of the birth, the families
received high-quality, personalized, embroidered baby blankets. The highlight of the promotion
was a new glider rocker for the fi rst 10 mothers to use the facility.
Results: For the fi rst 12 months of its operation, “The BirthPlace” saw an average of 24.6 births,
a substantial increase above the initial goal of 17 births per month. In patient satisfaction surveys,
the hospital received rave reviews for all the little extra touches.

Build Customer Goodwill With Promotional Products

Promotional products foster customer goodwill (positive attitudes and feelings)
toward a company and its salespeople. This study, completed by Baylor University
in 1992, involved a textbook publisher sending 4,000 educators either: (1) a pocket
calculator plus a letter, (2) a lower-priced highlighter pen plus a letter, or (3) a
letter only.

Image
• Customers who received a promotional product expressed more good
will toward the company and its salespeople than those who did not
receive a promotional product.
• The attitudes of those who received the calculator were consistently more positive than for those who received the less expensive highlighter pen.
• Customers who received the pocket calculator or the highlighter pen rated the proficiency and ability of the sales representatives as 34% and 16%
(respectively) higher than those who received only the thank you letter.
• On questions relating to the customers’ personal feelings toward the company and its sales representatives, customers who received the calculator
scored 52% higher than the letter only group (see table above).

Image

REAL WORLD SUCCESS STORY
OBJECTIVE:
To conserve water and help customers reduce their water bills.
STRATEGY & EXECUTION:
Water consumption during the summer had always been a great concern to one, New York county water
company because of the increased usage of water for lawns and gardens. The water company targeted its
53,000 residential customers with a mailing announcing a new conservation program and a bounce-back
card offering an information packet. Respondents were sent an information video tape, refrigerator
magnet and a slide chart to calculate the amount of water needed to keep a healthy lawn. It was used in
conjunction with a watering guide number, known as ET (Evapo-Transpiration), that was published daily
in the newspaper and based on rain and humidity levels.
RESULTS:
Anticipating an 8% return, the advertiser actually received a 15% return (7, 950 responses). Projections
indicated that approximately 5,000 gallons of water would be saved per participating household, thereby
passing on a savings of $75, each based on an average $200 water bill for summer months.